Using social media to attract and recruit the right candidate for a job is now a staple of the resourcing industry. With that in mind, as a candidate and a member of The Class, it’s imperative that you have a presence online if you want to maximise your job search.
Many prospective new employers use social media to advertise jobs, promote their brand, source candidates and provide candidates with information about their company. So why shouldn’t you do the same – social media can be a forum to highlight your skills and experience, build your brand and provide employers and recruitment agencies alike with a sense of who you are, what you do and what you enjoy. It allows you to increase your visibility within the job market and puts you front and centre of the recruitment process.
Using Social Media to Showcase your Experience and Potential
So, what are the benefits of using social media in your job search?
- Showcase additional personal endorsements and wider interests, including personal recommendations, blog posts you may have written, projects you’ve been involved with, websites you’ve built, publications you have had published, certifications you’ve achieved and your media portfolio
- Use your wider networks in a strategic way to support your job search
- Increase your visibility to employers and recruiters: signal that you are actively looking for new roles
- Engage in groups / online communities within your target companies and the wider industry to learn more
- Understand current trending topics in your industry
- Build a picture of the companies to which you are applying
- Track positive and negative messaging about employers and employer brands
- Conduct targeted job searches with the ability to set up instant alerts
- Quick and easy job applications
As a general rule, I’d say you should always ensure that any information accessible on a social media network is similar to what an employer or recruiter can expect to see when reviewing your CV. Make sure you keep it professional and, if you are actively looking for a new role, be sure to keep all your social media networks up to date and stay actively involved in engaging with these networks.
Targeting employers through LinkedIn, Twitter & Facebook
LinkedIn is the obvious choice for anyone looking to change roles. It is the most prevalent of all social media tools for both employers and recruitment agencies alike. With that in mind, it’s particularly important to have a profile that is up to date and is a true representation of your work experience. It also allows you to make use of other tools, including recommendations and endorsements, profiling blog posts and areas of expertise, highlighting relevant documents, photos, videos, links and presentations that complement your LinkedIn profile (assuming this is not the intellectual property of your current company) and highlighting any courses / education that you have completed that enhance your profile and give employers and recruiters a sense of who you are.
Make sure you make use of these features – they will help get you noticed. Personal recommendations are a particularly strong indicator of your skills and credibility.
Some companies use Twitter more than others in their search for prospective new employees but, nonetheless, this is a medium you should be considering if you want to increase your visibility.
Whether you’re a personal or professional Twitter user, it’s important to remember that your Twitter profile is public and, therefore, visible to any prospective employer. So, do make sure you have a sensible and professional photo and a bio that showcases your professional expertise and your personal interests. Although Twitter is a fairly informal social network, it is advisable to keep your posts as professional as possible and, at the time of your job search, related to the industry in which you’re looking to find a new role – follow companies that you are interested in, comment and retweet topics that are relevant to you and your skill set and monitor industry related hashtags that are of interest to you. Don’t forget to monitor career related hashtags too: #jobsearch, #career, #jobs, #vacancy etc. This will give you greater visibility of live roles published on Twitter.
Facebook is still relatively under-utilised when it comes to recruitment. Typically, companies use this to connect to their customer base, promote their products, respond to positive and negative reviews and communicate with existing employees. It is worth being aware, however, that a number of companies are now using Facebook to examine potential candidates. Therefore, whilst Facebook is still very much a personal social network, reserved for friendship groups, we’d advise you to ensure you have the correct privacy settings and you know just what can be accessed by individuals and companies who may not be connected to you.
When posting information on Facebook, make sure you consider how this might be perceived by both your current and prospective employees if they were to come across this themselves and, if in doubt, don’t post it.
Job searching and recruiting through social media is an expansive topic and one which employers embrace to varying degrees. By far the most used social network for recruiting purposes is LinkedIn so if you’re not an avid Twitter follower or Facebook user, we’d definitely suggest you start here first.
As always, our team here at Aston Holmes are very happy to provide any advice or guidance on how to make the most of your social networks. We want to make sure our members of The Class put their best foot forward across the web and in person so do give us a shout with any questions.